Comparison

Booked vs Square Appointments

Square's cloud booking tied to its payment hardware and ecosystem. A side-by-side on what each one gives you.

Where Square Appointments is strong. Square Appointments is convenient if you already run Square for payments. This isn’t a hit piece — it’s about which model fits how you want to run your business.

Feature Booked Square Appointments

Where it runs Your WordPress, your server, your data Their cloud — your data lives on their servers

Pricing model One licence — every feature included Monthly subscription, per seat, forever

Own the code & data Yes — it’s your install No — you rent access; export if you leave

Video consultations Built in — in-browser, no add-on Not included

AI note-taker Included with video No

AI growth advisor Reads your numbers in plain English No

Payments Booked Payments day one, or bring your own key Their processor, their rate

Deposits · courses · bundles · groups All included Partial / via add-ons

Multi-location & staff rosters Included Usually higher tier / add-on

Email & SMS reminders Email free · SMS from a managed number Often metered or add-on

Google / Microsoft calendar sync Included Varies by tier

Updates & security One team · signed, verified releases Handled by them (so is your access)

Comparison is based on publicly available information and typical plans at the time of writing, and describes common product models. Features and pricing change — check Square Appointments’s current site before you decide.

Why teams choose Booked

What you get with Booked that you don’t with Square Appointments.

Runs on your own WordPress with a booking flow you control.

Take payments with Booked Payments or bring your own Stripe/Mollie.

Video, AI notes, an AI advisor and marketing attribution.

Everything in one plugin, on your own site.

One licence. Video, AI notes, an AI advisor, managed payments, reminders and calendar sync — already built.

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